July 18, 2019

In today’s digital environment, we have instant access to the thoughts and opinions of anyone who chooses to post them online. And while we may not have any idea who those people are, research shows that we’re influenced by their perspective. In fact, by some estimates, 90 percent of consumers read reviews before visiting a business.

When it comes to online consumer confidence there are few things as powerful as a 5-star review. Conversely, negative reviews can dramatically impact a business’ online reputation. Regardless, browsers are demanding a way to evaluate a brand before they buy, and the prevailing manner of appraising the strength of a product or service is by reading what others have to say.

So, what does that mean for your business? It means that you can have the absolute best offering in your marketplace, but if nobody is telling your story and raving about you, you may lose out to competitors that are making space for online opinion. 

The time and effort you invest in developing products and services that people love is only part of the equation. Taking the initiative to gather feedback and prominently display reviews on your website and other marketing platforms can pay huge dividends. It gives consumers the confidence they need to take the next step toward making the decision to buy from you. If you’re still unconvinced about the value of online reviews, look at some recent statistics.

How Customer Reviews Can Impact Your Business

If you want to build credibility and propel the possibility of gaining a new customer, be sure to share what other happy fans have to say. And when you land a new customer, don’t be shy; ask for feedback!

Those good words could be the tool you need to turn a browser into a buyer. Maintaining your online reputation may seem like another tactic you don't have time for, but once you have a system in place, you’ll be grateful to have an advocacy platform that does some of the selling on your behalf. If you don’t know where or how to begin, A-Train is always happy to provide insight and guidance.