Digital marketing is a powerful and cost-effective way to engage with your target audience and move them to action. Whether that means making a purchase, completing a website contact form, calling your business, or simply making a mental note to learn more about your offerings, the connections you create using digital marketing tactics have tremendous short- and long-term value.
At A-Train Marketing, we collaborate with clients to develop customized digital marketing strategies. These plans include an optimal mix of activities selected to maximize results while staying within their marketing budgets. And, since “set it and forget it” strategies never produce the kind of numbers companies are looking for, we continually analyze results and optimize campaigns to ensure ongoing progress toward an organization’s marketing objectives. With its flexibility and scalability, digital marketing can benefit companies of any size in any industry.
Leveraging the Full Spectrum of Digital Marketing to Drive Exceptional Results
As a leading Colorado digital marketing agency, A-Train Marketing has expertise in all areas of digital marketing. The services we provide to help you achieve your marketing and sales goals include:
Digital Advertising (PPC)
There are a number ways companies can use digital advertising to get the attention of their target audience. They include:
Paid search advertising
Paid social advertising
We work with you to create, distribute and promote materials like blog posts, case studies, white papers, videos, webinars and social media posts. These items don’t overtly promote your brand, but rather engage, educate and deliver value to your audience to help you establish a relationship with them. Content marketing is also instrumental in building inbound links to your site, which improve your site’s visibility in search engines.
Search Engine Optimization (SEO)
We help you improve your position in organic search engine results to increase your visibility and drive more visitors to your website. We also keep up with the latest changes to Google’s search algorithm to ensure that your site follows their best practices.
Our team produces visually appealing and engaging email messages and helps you send them to targeted groups or individuals to generate interest in your products or services.
Social Media Marketing
We work with you to create or expand your presence on social media in order to develop a large and loyal group of followers who may become customers and who also spread the word about your offerings.
One of your most valuable assets is your industry reputation. Our digital marketing agenc helps you respond appropriately to negative reviews, encourage 5-star reviews from satisfied customers, standardize your business information across the web and optimize your business information for Google.
Yes. According to Forbes, 82% of consumers conduct research online before making a purchase. If you’re not reaching those consumers before your competitors do, you will be losing sales. We can help you find the mix of digital activities that meets your needs and stays within your budget. Also, it’s easier to attribute leads and other results to digital marketing activities than it is to traditional marketing like billboards and print ads, so you can easily track your digital marketing success.
This depends on your target audience and your
objectives. Typically, we suggest investing at least $1,000/mo. in your digital
advertising. If you underspend on your digital advertising initiatives, your
campaigns will have less data to use for optimizing and improving the overall
performance and lead generation each month.
We take many factors into consideration when suggesting your specific digital
marketing spend, including:
Average cost of keywords in your
Total size of your audience
Your marketing objectives and
timeline for achieving them
This depends on the digital marketing tactics in your strategic plan. With PPC activities like paid search or paid social ads, you will see results and leads generated quickly — typically by the end of the first month. Activities like SEO and content marketing are more focused on sustained, long-term growth. You can expect results in a few months from activities like these, but it will likely be six months or more before you meet some of your larger traffic and conversion goals.
A-Train Marketing is a results-focused agency, and we provide monthly reports that show you the specific results for your campaigns, including the conversions (leads) that the campaigns generated and a wealth of other valuable data. Our digital team works closely with our web development experts to implement advanced tracking on your website that can be used to gather a wide range of information about the traffic coming from digital marketing activities.
We can drive readers to your most important content in a variety of ways. We create a custom content marketing plan for you using your existing content and new content ideas. Then we implement a number of activities that boost the reach of existing content like expanding and re-publishing content, creating digital ad campaigns that drive traffic to the content and offering it as a resource to bloggers and websites whose audience would find it useful. There are many ways to we can help you get more eyes on your content.
Recent Digital Work
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Check out our project planner and see how A-Train Marketing can help you with your project and get a free quote.