Digital marketing is a powerful and cost-effective way to engage with your target audience and move them to action. Whether that means making a purchase, completing a website contact form, calling your business, or simply making a mental note to learn more about your offerings, the connections you create using digital marketing tactics have tremendous short- and long-term value.
At A-Train Marketing, we collaborate with clients to develop customized digital marketing strategies. These plans include an optimal mix of activities selected to maximize results while staying within their marketing budgets. And, since “set it and forget it” strategies never produce the kind of numbers companies are looking for, we continually analyze results and optimize campaigns to ensure ongoing progress toward an organization’s marketing objectives. With its flexibility and scalability, digital marketing can benefit companies of any size in any industry.
Digital Advertising (PPC)
There are a number ways companies can use digital advertising to get the attention of their target audience. They include:
- Paid search advertising
- Paid social advertising
- Display advertising
We work with you to create, distribute and promote materials like blog posts, case studies, white papers, videos, webinars and social media posts. These items don’t overtly promote your brand, but rather engage, educate and deliver value to your audience to help you establish a relationship with them. Content marketing is also instrumental in building inbound links to your site, which improve your site’s visibility in search engines.
Search Engine Optimization (SEO)
We help you improve your position in organic search engine results to increase your visibility and drive more visitors to your website. We also keep up with the latest changes to Google’s search algorithm to ensure that your site follows their best practices.
Our team produces visually appealing and engaging email messages and helps you send them to targeted groups or individuals to generate interest in your products or services.
Social Media Marketing
We work with you to create or expand your presence on social media in order to develop a large and loyal group of followers who may become customers and who also spread the word about your offerings.
One of your most valuable assets is your industry reputation. Our team helps you respond appropriately to negative reviews, encourage 5-star reviews from satisfied customers, standardize your business information across the web and optimize your business information for Google.