SERVICES: ADVERTISING
You want to reach as many people as possible and make sure your message resonates enough to inspire action. In today’s world of competing messages, advertising powers your opportunity to showcase your relevance without having to meet face to face.
Ad planning

Ad planning

Detecting and clearly understanding your market’s needs provides the firm foundation of strategizing your advertising campaigns. At A-Train, our skilled and research-focused team understands how to tap into the hearts and minds of consumers and clients. With qualitative and quantitative research findings fueling the planning process, we help our customers devise advertising that fits budgets and focuses on impact.


Digital advertising

Digital advertising

The world of digital advertising is an impressive, ever-changing, and sometimes daunting one. Today’s technology changes quickly and A-Train is on top of the trends and the leading edge of the digital world. From website advertising, digital displays, apps, and social media promotions, we know how to navigate swiftly, cut through the buzzwords online, and place your ads where they will be seen and promote engagement.


Media buying / management

Media buying / management

The opportunities of where to invest your dollars run the gamut. We are experts in applying budgets to the most impactful media realms and work directly with you to determine plans, timeline, and needs. From there, we serve you on the front lines of negotiations and relationship building, striving for the best ways to use funds in the media marketplace. As your advertising agency, we manage the vendor relationships to ensure that you are getting the services you desire.


Creative campaign development

Creative campaign development

We work with you to create marketing campaigns that go the distance. These are working plans, malleable to your changing needs and industry landscape. A marketing plan is just a plan, but a marketing campaign has “legs,” ready to move swiftly through today’s world of reaching and retaining customers. Our campaigns encompass several facets and each one is designed to meet a client’s unique requests and objectives.


Television

Television

The world of TV has changed considerably. Your target market is figuring out ways to watch television in the most enjoyable and cost-effective manner. We are embedded in the world of television, with solid relationships in place with companies that deliver results through banner ads, commercials, online TV ads, and more. Your message is seen and heard in one of the most traditional yet modern mediums.


Radio

Radio

Despite increasing involvement in online streaming and downloads, the statistics speak for themselves. Americans still listen to the radio every day. With continued efforts on behalf of stations to engage listeners, radio plays a major role in helping us to increase impact of our clients’ companies and endeavors. Big things are happening in radio and we are right there at the forefront to drive business through the airwaves.


Print

Print

Today’s media culture doesn’t do “either or,” it does “also.” Although print media sales are down due to digital placement escalation, consumers are still reading print advertising. Your advertising dollars can be well spent in print media, provided that publication’s target demographic aligns with yours. A-Train specializes in identifying the right print avenues for your business and develops advertising and messaging that hits home with readers.

Advertising FAQ


It’s a business truism that the consumer who doesn’t know about your company will never be your customer. Consequently, there is no question that advertising works.
While advertising continues to change as technology evolves, the more “traditional” forms of generating awareness for your company and your offerings are still relevant. It’s just a question of which form will yield the best results given your objectives, audience, budget, and other factors.
The key to creating an advertising budget is to first develop a solid marketing strategy. With that in hand, and an overall budget, you can start to allocate funds according to the expected return on each tactic. Then, going forward, you can adjust based on results.
You don’t have to have a large budget to be successful with advertising. You simply need to do your research and decide where you think your budget dollars will have the biggest benefit. Then, with some testing and measurement, you can zero in on how to get the biggest bang for your marketing buck.
How you measure your marketing ROI will vary based on your goals. If you’re looking to generate leads, for example, there are tactics like creating a campaign-specific landing page and dividing the number of leads by the budget allotted to driving people there. The important things are knowing that ROI can and should be measured and that you must determine what will be considered “success” before you get started with any type of initiative.

Recent Advertising Work