Detecting and clearly understanding your market’s needs provides the firm foundation of strategizing your advertising campaigns. At A-Train, our skilled and research-focused team understands how to tap into the hearts and minds of consumers and clients. With qualitative and quantitative research findings fueling the planning process, we help our customers devise advertising that fits budgets and focuses on impact.
The world of digital advertising is an impressive, ever-changing, and sometimes daunting one. Today’s technology changes quickly and A-Train is on top of the trends and the leading edge of the digital world. From website advertising, digital displays, apps, and social media promotions, we know how to navigate swiftly, cut through the buzzwords online, and place your ads where they will be seen and promote engagement.
Media buying / management
The opportunities of where to invest your dollars run the gamut. We are experts in applying budgets to the most impactful media realms and work directly with you to determine plans, timeline, and needs. Fromthere, we serve you on the front lines of negotiations and relationship building, striving for the best ways to use funds in the media marketplace. We manage the vendor relationships to ensure that you are getting the services you desire.
Creative campaign development
We work with you to create marketing campaigns that go the distance. These are working plans, malleable to your changing needs and industry landscape. A marketing plan is just a plan, but a marketing campaign has “legs,” ready to move swiftly through today’s world of reaching and retaining customers. Our campaigns encompass several facets and each one is designed to meet a client’s unique requests and objectives.
The world of TV has changed considerably. Your target market is figuring out ways to watch television in the most enjoyable and cost-effective manner. We are embedded in the world of television, with solid relationships in place with companies that deliver results through banner ads, commercials, online TV ads, and more. Your message is seen and heard in one of the most traditional yet modern mediums.
Despite increasing involvement in online streaming and downloads, the statistics speak for themselves. Americans still listen to the radio every day. With continued efforts on behalf of stations to engage listeners, radio plays a major role in helping us to increase impact of our clients’ companies and endeavors. Big things are happening in radio and we are right there at the forefront to drive business through the airwaves.
Today’s media culture doesn’t do “either or,” it does “also.” Although print media sales are down due to digital placement escalation, consumers are still reading print advertising. Your advertising dollars can be well spent in print media, provided that publication’s target demographic aligns with yours. A-Train specializes in identifying the right print avenues for your business and develops advertising and messaging that hits home with readers.