Do you ever find yourself chatting with someone who speaks in acronyms?
“Hey, we need to enhance our SEO!” “What’s the CPC?” “TTYL.” “OMG, I’m LOLing!”
These acronyms can leave you confused and searching Google as fast as you can to decipher their meaning. You may just nod and act as if you know what they’re talking about, feverishly scribbling letters down in your notes. But, if you're looking for a little H-E-L-P, we've got you covered.
“Did they say CCP or CPC, or was it PCC?”
We live in a day and age where everyone is glued to their phones and to get a fast response, we use acronyms and abbreviations to talk, text, and email. It makes sense to most, but it leaves others in the dark.
When it comes to marketing, and your boss or marketing agency throws an acronym at you, you want to be prepared.
We’re here to help!
We’ve put together some of the top 25 acronyms used in the marketing world. Put your thinking caps on and see how many you know before looking at the answers below.
AM B2B BANT BR CPC CTA CTR EOD GA
HTML IP Address PM PPC PR PV RFP ROI
RSS RT SEO SM(M) SWOT UI URL WOM
Here are the answers:
AM: Account Manager
BANT: Budget, Authority, Need, Timeline
BR: Bounce Rate
EOD: End of Day
GA: Google Analytics
HTML: Hyper-Text Markup Language
IP Address: Internet Protocol Address
PM: Project Manager
PR: Public Relations
PV: Page View
RFP: Request for Proposal
ROI: Return on Investment
RSS: Rich Site Summary
SEO: Search Engine Optimization
SM(M): Social Media (Marketing)
SWOT: Strengths, Weaknesses, Opportunities, Threats
UI: User Interface
URL: Uniform Resource Locator
How’d you do? Did you know most of them or did you end up only knowing a few? Be sure to bookmark this blog so you can use it as reference the next time these marketing acronyms are thrown around. Before you know it, you’ll be able to impress your peers with your new lingo!