October 12th, 2016

Do you ever find yourself chatting with someone who speaks in acronyms?

“Hey, we need to enhance our SEO!” “What’s the CPC?” “TTYL.” “OMG, I’m LOLing!”

These acronyms can leave you confused and searching Google as fast as you can to decipher their meaning. You may just nod and act as if you know what they’re talking about, feverishly scribbling letters down in your notes. But, if you're looking for a little H-E-L-P, we've got you covered.

“Did they say CCP or CPC, or was it PCC?”

We live in a day and age where everyone is glued to their phones and to get a fast response, we use acronyms and abbreviations to talk, text, and email. It makes sense to most, but it leaves others in the dark.

When it comes to marketing, and your boss or marketing agency throws an acronym at you, you want to be prepared.

We’re here to help!

We’ve put together some of the top 25 acronyms used in the marketing world. Put your thinking caps on and see how many you know before looking at the answers below.

AM B2B BANT BR CPC CTA CTR EOD GA

HTML IP Address PM PPC PR PV RFP ROI

RSS RT SEO SM(M) SWOT UI URL WOM

Here are the answers:

AM: Account Manager

B2b: Business-to-Business

BANT: Budget, Authority, Need, Timeline

BR: Bounce Rate

CPC: Cost-per-Click

CTA: Call-to-Action

EOD: End of Day

GA: Google Analytics

HTML: Hyper-Text Markup Language

IP Address: Internet Protocol Address

PM: Project Manager

PPC: Pay-per-Click

PR: Public Relations

PV: Page View

RFP: Request for Proposal

ROI: Return on Investment

RSS: Rich Site Summary

RT: Retweet

SEO: Search Engine Optimization

SM(M): Social Media (Marketing)

SWOT: Strengths, Weaknesses, Opportunities, Threats

UI: User Interface

URL: Uniform Resource Locator

WOM: Word-of-Mouth

How’d you do? Did you know most of them or did you end up only knowing a few? Be sure to bookmark this blog so you can use it as reference the next time these marketing acronyms are thrown around. Before you know it, you’ll be able to impress your peers with your new lingo!

LOL

Save