by Tim Zercher | Feb 24, 2021 | Digital Marketing, Strategy
Digital MarketingStrategy The social media channels that can be leveraged by marketers today have billions of active users, so it’s easy to see why every company needs an effective organic social media strategy—meaning one where you grow your following naturally as...
by Tim Zercher | Feb 18, 2021 | Strategy
Strategy How can you make the most of your anniversary? A business anniversary is a noteworthy event, and one that you can and should leverage to generate some buzz around your business. Seeing that your company has “stood the test of time” gives potential...
by Tim Zercher | Oct 16, 2020 | Strategy
Strategy How well is your marketing working for you? Great planning matters. Why? Because a goal without a plan is just a wish … and hope is not a strategy. Embarking on a new year can bring the excitement of fresh ideas and opportunities, but the planning process is...
by Tim Zercher | Oct 14, 2020 | Graphic Design
Graphic Design Is your website underperforming? Are you hearing complaints from customers or potential customers who find the site hard to use? Is your “bounce rate” (the percentage of people who leave the site almost immediately after arriving) increasing? If you...
by Tim Zercher | Aug 25, 2020 | Digital Marketing, Strategy
Digital MarketingStrategy Over the last 22 years of working with hundreds of companies interested in expanding their businesses, we’ve heard the same question over and over and over again: how do you know when to hire a marketing agency? While every organization is...