by Tim Zercher | Mar 8, 2022 | Blog, Strategy
Strategy How your target audience goes from unengaged to loyal consumer through audience journey marketing There’s so much to consider when finding your target audience, especially when it comes to audience journey marketing. In fact, there are too many choices....
by Tim Zercher | Feb 2, 2022 | Strategy
Strategy Social media strategy can be more effective than other marketing channels. Did you know the average cost to reach 1,000 people via broadcast television is $26 while the average for social media is only $2.50? Marketing with social media is cheaper and, if you...
by Tim Zercher | Nov 17, 2021 | Digital Marketing, Strategy
Digital MarketingStrategy Digital advertising isn’t always about how many people you’re trying to reach for a marketing performance strategy. We’re often worried about the numbers when it comes to digital advertising performance—a key consideration in any...
by Tim Zercher | Oct 11, 2021 | Blog, Digital Marketing, Strategy
Digital MarketingStrategy Word of mouth (in any form) is a powerful tool. Influencer Marketing started as a bit of a wild west situation. However, once people learned its value, it’s become much stronger and a viable path for brands to get their products into...
by Tim Zercher | Aug 6, 2021 | Digital Marketing, Strategy
Digital MarketingStrategy A new feature Instagram quietly put into place could create problems for companies, but smart content and adjusting strategy can keep it from being an issue. This month saw a new feature rolled out by Instagram called “Sensitive Content...
