Do the terms Pokédex, Lure Module, or Gyms mean anything to you? No? Well, you might want to brush up on your Pokémon Go terms! In a matter of weeks, Pokémon Go has grown to an estimated 9.5 million daily active users. Yes, that’s a drop in the bucket to the 757 million daily users that Facebook sees, but it’s still an impressive number. Not only is it one of the most popular trends of the year, it’s a tool that you could potentially use to bring new customers into your business.
How? Pokémon Go is just a game – it doesn’t have an advertising platform attached to it. While that may be the case, we’ve put together a few options we’ve seen businesses implement so far:
- Use the app and do some research on the different types of Pokémon. If one shows up near your business, blast it out on your social media. This will draw people to the area, and they may even stop by your business while they’re at it!
- Pokémon Go turns some of the most popular locations (e.g. statues, attractions, etc.) into things that the game refers to as Poke Stops. Users can visit Poke Stops to get rewards (like more Pokéballs) to further advance in the game. Users (ahem – businesses) can purchase and use tools called lures on those Poke Stops to help lure Pokémon to their area. And, with more Pokémon, come more people. More people that are likely to stop by their business while they’re in the area.
- People play Pokémon Go for hours on end, and that causes their phone’s battery to drain more quickly. Some businesses are capitalizing on that and offering their businesses as a place to recharge. By doing this, they’re pulling more people into their businesses and keeping them for a longer period of time. And what are people likely to do while they wait for their phone to charge? They buy things!
Pay attention to the game and brainstorm unique ways to get involved. You’ll connect with Pokémon fans in your area, and potentially connect with an audience that you normally wouldn’t normally reach.
This isn’t the beginning of geotargeted marketing efforts. Foursquare was really one of the first mobile apps to harness the power of geotargeting. With Foursquare’s Swarm feature, businesses can target customers in their area with special deals and coupons.
Additionally, Facebook has let businesses target users in a specific area to serve up ads through the network’s advertising platform. And finally, more recently, Snapchat released new functionality with Geofilters. With Geofilters, you can select and pay Snapchat to serve up image filters to people within a specific, targeted location, like a business. This provides a unique way to help spread the word about your business.
We’re just at the beginning of a trend that’s got the potential to grow even more. And, like most digital efforts, it costs considerably less. Take some time to explore your options. You never know – you might find a new way to boost your business. Happy catching!
In January 2016, A-Train Marketing Communications, Inc. brought SJ Meyer on board as the company’s office manager. As A-Train has grown, so has the list of administrative duties that need to be completed. SJ has taken on the majority of these administrative responsibilities, helping the office run like a well-oiled machine.
After graduating from the University of Wyoming with a degree in graphic design, SJ decided that she wanted to be in a larger city with more opportunity for professional development. She loves that despite being a semi-large city, Fort Collins still maintains a small town feel. After moving to Fort Collins, she decided to change directions with her career, but still wanted to work in a creative, progressive environment. “When I was hired by A-Train, I knew I had found the environment I was looking for,” said Meyer.
At A-Train, SJ wears many hats and balances a wide range of responsibilities. On top of all of her administrative duties, she often has a hand in A-Train’s social media and internal marketing. Seeing how invested everyone is in their work has been a major motivator for her own growth and achievement. Meyer said, “I love working with such a creative group of people. To be surrounded by people who push you to think outside the box is an exhilarating feeling.”
Away from her duties in the office, SJ loves being able to bike wherever she wants to go, whether it’s to get a few beers from a local brewery, or to go eat some delicious food at one of the many fantastic restaurants in town. SJ and her dog, a ridgeback/boxer mix named Marvin, love that Fort Collins is so dog-friendly and close to the mountains.
“A-Train is lucky to have an employee who is so dedicated and driven to the success of the agency,” said Gretchen Gaede, A-Train’s president. “In only 6 months, SJ’s creativity and willingness to jump in and help wherever she’s needed has made her an indispensable, prized member of the A-Train Marketing team, and we look forward to seeing what she does next.”
Heather isn’t a dinosaur, but if she was…
I’m going to have to revert to a fictional dinosaur character “Ducky” from The Land Before Time because that’s where my fondness of dinosaurs began. Ducky is very out-going, positive, loving and is known for having a “big mouth” – yep, yep, yep. Ducky is thought to be a Saurolophus, which can move bipedally (on two feet) or quadrupedally (on four feet) – I like to think I’m using all four of my limbs when biking. Saurolophus, are also herbivorous, a trait I relate to in my food preferences. Although I’m not a full-fledged vegetarian – nope, nope, nope – I consider myself to be a flexitarian. I am known at work for always occupying a drawer of the refrigerator at work for my vegetables, as well as, having a fruit basket on my desk.