Team Dave Logan
Trusted to Assist the Most Trusted Name in Colorado
Team Dave Logan is a company founded by former NFL player and “the voice of the Denver Broncos,” Dave Logan. The company helps homeowners in the Denver area and along Colorado’s Front Range connect with reputable, fully vetted contractors for their home improvement, repair and maintenance projects. It was Dave’s mom’s need for a trustworthy service provider a decade ago that was the inspiration for the company.
Team Dave Logan has a well-established, highly respected brand, but its website, messaging and marketing strategy were in need of an update. The company came to A-Train for assistance with improving the functionality of its site and enhancing its online presence.
First Down: Robust Functionality for the Website
To complement its vendor pre-screening, the site now integrates with Google for consumer reviews. Dynamic searching that auto-completes both for Companies and Categories was also added. A new cart-like feature enables comparisons of up to five companies at once and lets users contact them all simultaneously. Plus, the site can filter by ZIP code and plot locations on a map to help users find vendors in their area.
Print Materials to Hand off to Prospects
A-Train created a large trifold brochure, bifold brochure and double-sided insert that help account managers sell the company’s services. Each of the eye-catching pieces serves a specific and strategic purpose, from sharing advertising opportunities, to outlining pricing, to highlighting exciting company updates.
New Messaging and a Digital Marketing Playbook
A-Train recommended updates to the Team Dave Logan messaging to emphasize the company’s unique offering in a crowded online vendor recommendation marketplace. Then, tactics including paid search, digital display advertising, SEO, paid social and online reputation management were integrated to enhance the company’s digital strategy.
A-Train Earns More Playing Time
Today, Team Dave Logan website visitors are enjoying a more positive user experience, and traffic to the site continues to grow. The company’s trust in A-Train as marketing consultants, strategists and brand stewards has grown as well. A number of additional projects outside the original scope of the job have been completed as the two companies continue to leverage this win-win relationship.
