Powerful Ads and Easy-to-Understand Brochures Drive Engagement
EDCare helps individuals with eating disorders achieve long-term recovery through a compassionate, evidence-based treatment approach. The organization has been providing innovative care since 2001. While it has helped countless people lead happier, healthier lives, the organization was not doing a good job of communicating the breadth of its offerings or the exceptional skill and dedication of its treatment professionals.
Exposing the Unhealthy Thoughts
of Eating Disorder Sufferers
Following a brainstorming session with EDCare staff, A-Train came up with an ad campaign designed to shed light on the difference between positive thoughts and negative thoughts that creep into the minds of those with eating disorders. Simple portraits surrounded by swarms of affirming and critical beliefs were used to communicate the contrast. The goal was to show eating disorder sufferers some of their own unhealthy ideas as a way to inspire them to take action.
Eye-Catching Collateral about Empowering Treatment
To educate people with eating disorders, their loved ones, and referring healthcare practitioners about EDCare’s array of services and their innovative approach, A-Train designed a six-panel brochure with two accompanying inserts. Impactful messaging and positive visuals created a feeling of hope and optimism that a better life could be possible to eating disorder sufferers.
Creating Life-Changing Connections
Today, the team at EDCare is confident that the ads and collateral are making it easier for people to understand the fact that professional treatment from a skilled and compassionate team of care providers can be truly life-changing for individuals with eating disorders and their families. And when those people take the first step and connect with one of EDCare’s four treatment centers, they are one step closer to recovery.
Hudson, J. I., Hiripi, E., Pope, H. G., & Kessler, R. C. (2007). The prevalence and correlates of eating disorders in the national comorbidity survey replication. Biological Psychiatry, 61(3), 348–358.
Le Grange, D., Swanson, S. A., Crow, S. J., & Merikangas, K. R. (2012). Eating disorder not otherwise specified presentation in the US population. International Journal of Eating Disorders, 45(5), 711-718.