Platte River Power Authority

PRPA Connects With Its Community Using A-Train’s Array of Marketing Services

Platte River Power Authority (PRPA) is the municipality-owned wholesale energy provider for the Colorado communities of Estes Park, Loveland, Longmont, and Fort Collins. It generates power across a diverse energy portfolio.

PRPA Stationary

Lighting Up an Established Brand

When new marketing leadership at PRPA led to a new perspective on the organization’s visual identity, A-Train coordinated a comprehensive rebranding initiative. From a bison logo that represents strength and resilience (and is also a nod to a company-owned bison herd), to a brighter color palette, the brand was rebuilt from the ground up with a cleaner, more inviting, more community-focused look and feel.

Annual Reports That Get Read

As important as they are, annual reports are not typically a compelling read. A-Train used interesting layouts, colorful graphics, and generous spacing to make PRPA’s report engaging and easy on the eyes.

Rolling Out a Full Set of Roll-Ups

Maintaining a strong community connection is a priority for PRPA, and the company participates in many events each year. A-Train designed trade show banners, table throws, and a wide variety of other materials to support the brand at these appearances.

2015 APPA
“Excellence in Communications” Awards - Award of Merit - 2014 Annual Report
2018 APPA
“Excellence in Communications” Awards - Award of Merit - Web and Social Campaigns - IRP microsite

The Benefits of Brand Recognition

Navigating the representation of four distinct communities (Estes Park, Fort Collins, Longmont, and Loveland), each with diverse populations is a challenge that PRPA has risen to. The PRPA brand enables each community to tell their own story, but also collectively provides overarching brand recognition and continuity. The brand materials that A-Train delivered enable PRPA to control brand perception, communicate that it cares about the community and the environment, and values northern Colorado energy consumers. Moving forward, A-Train looks forward to helping PRPA evolve along with these communities and plan for a successful future.