Overview
Driving website traffic is valuable—but converting traffic into tangible leads is the real impact. By partnering with A‑Train Marketing on SEO, Havenwood Academy reversed a two‑year visibility decline and achieved a remarkable 226% increase in form submissions.
The Problem
Havenwood Academy offers vital trauma support services for young women, and many prospective clients and their families discover them online. Unfortunately, their search presence had been weakening for two consecutive years—culminating in a low Domain Authority of just 22/100. As a result, Havenwood was being overshadowed by competitors, missing critical opportunities to reach those in need. They enlisted A‑Train Marketing to reclaim lost ground, elevate their standing in search results, and meaningfully connect with individuals seeking treatment.
The Results
Total Web Traffic: +67.25%
- Before
- After Eleven Months
Returning Users From Organic Search: +158.14%
- Before
- After Eleven Months
Online Assessment Form Submissions: +226.32%
- Before
- After Eleven Months
New Users
Extensive SEO Improvements
A-Train Marketing’s research uncovered several aspects of the Havenwood Academy website that could be addressed to improve SEO. This included technical and on-page issues, ineffective keyword and backlink strategies, lack of image optimization, duplicate content, and others.
Havenwood Academy Reaches More Families by Increasing Web Traffic and Conversions
In an 11-month period, A-Train Marketing’s SEO services helped Havenwood Academy achieve remarkable improvements in site visibility and performance, as indicated by web traffic and form submissions.
62.08% Increase in Total Users From Organic Search
59.32% Increase in New Users From Organic Search
85.26% Increase in Organic Search Event Count
