ECAP Increases Organic Conversions 333%

The Challenge

As a brand-new digital media entity focused on specialized ABA industry regulation and compliance news, ECAP began with no established website, brand, search history, or domain authority. Capturing a highly specific professional audience required securing first-page rankings for competitive, industry-specific search queries right out of the gate.

The audience added another layer of difficulty. ABA professionals search with precise, technical language around insurance requirements, credentialing, state regulations, and payer policy changes. Reaching them meant securing first-page rankings for competitive, industry-specific queries right out of the gate, while also building the credibility a professional audience expects before they rely on a source for compliance information.

That foundation included a clean, crawlable site architecture organized around ECAP’s core coverage areas, keyword research focused on the questions ABA professionals actually search, and topic clusters that connected related articles through intentional internal linking. We also prioritized the trust signals that matter for news and compliance content, including clear author and editorial information, structured data to help search engines understand the publication, and on-page optimization aligned with Google’s people-first content guidelines.