Overview
Frontier House partners with A-Train Marketing to communicate their mission more effectively, enhance their digital and community presence, raise awareness of their mental health services, and increase engagement.
The Problem
Frontier House faced challenges in effectively communicating their mission and services to their community. Their existing digital tools were not meeting their needs for accessibility and engagement, which limited their community impact. A-Train Marketing was tasked with overhauling their digital presence and creating marketing materials that informed, inspired action and inspired support. The approach included revamping their website with user-friendly designs and creating compelling visual assets for their annual fundraising events, ensuring each piece communicated the heart and purpose of Frontier House’s mission.
Services Provided
Strategy
A-Train Marketing started our work with Frontier House first with a deep strategic and tactical evaluation. From this evaluation, we determined the two to three largest opportunities for Frontier House to begin engaging its community more deeply. These areas were:
- Printed material revamps.
- Website redesign and rebuild.
- Private clubhouse website for Frontier House members to clearly see upcoming events, menus, etc.
Graphic Design
A-Train Marketing provided comprehensive design services, creating visually engaging materials such as e-blasts, social media posts, sponsorship flyers, and invitations that effectively communicated the essence and impact of Frontier House’s work.
Web Development
A-Train Marketing developed a dual-website strategy for Frontier House to meet the needs of the community and their members in unique ways. One public-facing site received significant updates for better user engagement, while a completely new ‘clubhouse’ site was built to serve the members more directly, offering easy navigation and robust interaction capabilities.
Enhancing Digital Engagement
The creation of Frontier House’s revamped public-facing and member-specific websites marks a significant leap in their digital outreach. These platforms are tailored to ensure ease of use, promoting greater interaction and accessibility for all users.
Amplifying Fundraising Success
Each year, A-Train Marketing’s designs help give life to Frontier House’s events, including their fundraising breakfast, encapsulating the organization’s mission and amplifying the impact of the activities. By enhancing the visual storytelling, we help draw donors in and deepen their engagement, making each event a powerful testament to the community’s spirit and generosity. These efforts ensure that Frontier House’s vital services continue to expand and reach those in need, with every piece of collateral reflecting the heart of their cause.
“I’ve enjoyed working with A-Train Marketing as they are professional, prompt, creative, and effective. Through the products they have created for us, we’ve been more successful in connecting with the broader community. Their staff are very pleasant, open to ideas and feedback, and are responsive to all of our needs and deadlines.”
– Renee Schell, Director, Fronter House (Clubhouse) and Individual Placement and Support
The Results
A-Train Marketing’s ongoing collaboration with Frontier House has yielded marketing tools and strategies that enhance their ability to communicate and connect with the community in new and creative ways. The qualitative feedback from Frontier House and its community partners clearly demonstrates the effectiveness of our integrated marketing efforts in supporting their vital mission.
Regular Strategic Consulting
Comprehensive Website Redesign and Development
Annual Fundraising Event Branding and Collateral
Enhanced Brand Guidelines and Visual Identity Updates
