Overview
Eleos Services’ partnership with A-Train Marketing leads to a 40% increase in website traffic, showcasing the power of expert branding and digital strategy.
The Problem
Eleos Services, a leader in family and host-home-caregiver support, had branding and a digital presence that no longer reflected their high-quality services or the depth of their nursing support. Their logo, while having a special meaning to the organization, appeared too playful and cluttered. They needed a refined redesign to match their professional mission.
Their website was also outdated and time-consuming to edit, hindering their ability to make quick updates and provide easy access to critical information for their clients. A-Train Marketing stepped in to revitalize Eleos’ brand and streamline its digital experience, ensuring that every touchpoint was aligned with their mission.
Services Provided
Branding
A-Train Marketing’s reimagining of the Eleos Services brand extended beyond a new logo design, including a full stationery suite and a PowerPoint template that embodies their “mercy in action” philosophy.
Web Design
The redesign of the Eleos Services website focused on making a user-friendly platform that instills trust, with A-Train Marketing’s ExpressLine system enabling the Eleos team to maintain their digital presence effortlessly.
SEO
In just six months of dedicated SEO efforts, Eleos Services saw remarkable success, climbing the search rankings and increasing its online traffic by more than 40%.
“🎉🎉🎉🎉“
– Jennifer Struck, RN, CDDN, Owner of Eleos Services
The Results
Digital Transformation Delivers for Eleos Services
Since the launch of their revamped website and the introduction of a refined brand identity, Eleos Services has experienced remarkable growth in digital engagement. The new design’s emphasis on user experience and accessibility has not only elevated their online presence but also supported their mission to provide the best nursing support in the state.
40% Increase in Website Traffic Within the First Three Months
50% Increase in Average Time Spent on the Website
25% Increase in Conversion Rates
