Overview
Fort Collins, Colorado’s Healthy Homes program revolutionizes home safety with a DIY assessment tool earning national recognition.
The Problem
The Healthy Homes program, a City of Fort Collins initiative committed to better home environments, faced an ironic challenge, its resounding success led to more inspection requests than they could accommodate. The city needed a scalable solution that empowered residents to perform their own home evaluations. A-Train Marketing was hired to develop a strategy and an intuitive web-based tool that delivered the functionality of an app without the overhead.
Services Provided
Strategy
A-Train Marketing partnered with the City of Fort Collins to devise a strategic marketing plan that made home health knowledge accessible and actionable to all residents. By concentrating on user-friendliness and educational value, we transformed complex health information into simple, step-by-step DIY home inspections, making a potentially overwhelming process manageable and empowering for residents.
Graphic Design
Our graphic design work for the Healthy Homes initiative involved creating engaging visuals that translated the city’s vision for healthy living into a clear, compelling narrative. By integrating intuitive icons, infographics, and a cohesive color scheme, we ensured that the visual components of the DIY tool were not only attractive but also enhanced the user’s learning experience.
Web Design
Addressing the City’s need for a practical, user-led home inspection tool, A-Train Marketing crafted a web-based solution disguised as a mobile app. This innovative platform bypasses the need for app store downloads while delivering all the advantages of a mobile application, including ease of access, engaging design, and a seamless user interface, all within a cost-effective web format.
Interactive DIY Tool Launch
The heart of the Healthy Homes initiative is the DIY tool, which A-Train Marketing brought to life through a web-based interface that’s as functional as it is engaging. Designed to mimic an app’s interactive experience, the tool guides users with prompts and visuals that make home health self-assessments informative, friendly, and engaging.Â
+170%
Increase in number of assessments completed in first year.
Educational Outreach Amplified
To complement the DIY tool, A-Train Marketing developed a suite of educational materials, including shareable social media graphics and informational pamphlets. These resources work in tandem with the tool to deepen the community’s understanding of home health, widen the program’s reach, and empower residents to make informed decisions about their living environments.
The Results
Empowering Self-Inspection for Healthier Homes
The Healthy Homes program earned the prestigious HUD Secretary’s Award recognition, highlighting the impact of the innovative DIY assessment tool. The interactive and intuitive tool gained massive community buy-in for the program and while solving the City’s issue of being overwhelmed with in-person inspection requests.
170% Increase in the Number of Assessments Completed
156 DIY Assessments Performed in The First Few Months Alone
