Listen
Show Notes
In this episode of Tim Talks, host Timothy A. Zercher sits down with Quatiba Davis, Chief Clinical Officer at ABA Centers and one of the most experienced leaders in applied behavior analysis (ABA). Quatiba shares her journey of building clinical excellence across multiple regions, cultivating strong leaders, balancing data with empathy, and preparing the next generation of BCBAs for executive leadership.
From integrating AI and technology into ABA practices, to shaping the field with cultural responsiveness, to scaling with both heart and operational rigor – this conversation is packed with insights for clinicians, leaders, and anyone passionate about the future of behavioral health.
Episode Overview
00:00 – Introduction
Tim welcomes Quatiba and sets the stage for the conversation.
00:32 – How do you ensure clinical excellence across multiple regions without sacrificing individual care?
Quatiba discusses consistency, establishing standards at ABA Centers, AI integration, rapid growth, and recognition on the INC 5000 list.
02:08 – What strategies have you found most effective for training competent clinical leaders in ABA?
She highlights intentional mentorship, leadership pathways, symbiotic growth between clinical and operational excellence, and the in-house Academy of Excellence.
03:43 – How do you balance data-driven decisions with the human side of therapy?
Quatiba explains how data drives objectivity but must always be paired with compassion, cultural responsiveness, and emotional intelligence.
05:35 – What trends will redefine ABA service delivery in the next 4–5 years?
She shares insights on technology integration, cultural responsiveness, value-based care, and investing in clinician education.
07:35 – What advice would you give new BCBAs aspiring to move into executive leadership?
Quatiba emphasizes mastering your craft, mentorship, learning operations and finance, and leading with purpose and emotional intelligence.
09:45 – Marketing Questions
- How do ABA Centers gain new clients in such a competitive space?
Strong admissions processes, fast onboarding, and client-focused systems. - What marketing tactic is your team watching closely?
Building family awareness of “the why” behind ABA and simplifying communication through media, training, and outreach.
12:12 – Closing Thoughts
Tim thanks Quatiba for her leadership and impact. Quatiba shares gratitude for the opportunity.