All the Basics of Social Media Strategy Social is often more effective than other marketing channels. Did you know the average cost to reach 1,000 people via … Read More
How Hyper-Targeting Talks to the Right People Digital advertising isn’t always about how many people you’re trying to reach. We're often worried about the numbers when it … Read More
Why Influencer Marketing has Taken Over Word of mouth (in any form) is a powerful tool. Influencer Marketing started as a bit of a wild west … Read More
What does Instagram’s new censorship rollout mean for your business? A new feature Instagram quietly put into place could create problems for companies, but smart content and adjusting strategy can … Read More
Why Empathy Mapping Is the Secret Sauce for Marketing Success empathy noun: The act of being aware of and sensitive to the feelings of others. It’s been said that consumers … Read More
A-Train Marketing's New Owner Builds a New Partnership A-Train Marketing Communications, Inc. has announced an exciting transition in which Timothy Zercher will become the new owner and CEO of the award-winning agency. Read More
Quick Guide to Organic Social Media The social media channels that can be leveraged by marketers today have billions of active users, so it’s easy to … Read More
Your Business Anniversary Is a Milestone AND a Marketing Opportunity How can you make the most of your anniversary? A business anniversary is a noteworthy event, and one that you … Read More
Valentine’s Day 2021 Some Ideas for Win-Win Valentine's Day Celebrations It wasn’t long after Valentine’s Day last year that the pandemic upended the … Read More
A-Train’s Year-end Market Planning Checklist How well is your marketing working for you? Great planning matters. Why? Because a goal without a plan is just … Read More