SolvistaConnect Grows Users 112%, Conversions 57% in 1 Year

The Challenge

As a new standalone offering from Solvista Health, SolvistaConnect needed to build its own brand awareness from scratch. Although it was backed by an established provider, the telehealth platform had no existing digital presence, audience, or name recognition of its own. It needed a dedicated channel to introduce people to virtual care and show them that support was accessible from home.

Driving top-of-funnel traffic was only part of the goal. SolvistaConnect needed measurable proof that social media visitors were moving from initial awareness into direct engagement with care. That meant building a behavioral health paid social strategy that could reach the right people with compassionate, stigma-free messaging, work within the advertising restrictions that apply to health-related content, and track every step from first click to meaningful action.

Audience Acquisition Through Strategic Behavioral Health Paid Social

A-Train launched a targeted behavioral health paid social strategy built specifically around SolvistaConnect’s primary audience. Instead of casting a wide net, we focused on reaching people most likely to benefit from convenient, accessible virtual care, and on meeting them where they already spend time online.

The strategy combined custom audience targeting, attention-getting messaging, and careful conversion tracking. Our ad creative used warm, person-first language to make reaching out for support feel approachable rather than intimidating. Behind the scenes, conversion tracking let us see which campaigns moved people from awareness to action, so we could keep refining targeting and messaging throughout the year to strengthen results.