Overview
An eleventh-hour call for a holiday campaign was a huge success for Sleep in Heavenly Peace, with A-Train Marketing crafting a moving narrative that inspired generosity.
The Problem
As the holidays approached, Sleep in Heavenly Peace faced the pressing challenge of standing out during the busiest giving season of the year. With limited time and resources, they partnered with us to develop a campaign that would connect with potential supporters, encouraging donations while being adaptable for national and local chapter use.
Strategic Post-Giving Tuesday Launch
Breaking through the holiday season’s noise, A-Train Marketing’s strategy involved launching the campaign in mid-December. This timing ensured the message made the right audience connection—during a time of giving and reflection—bolstering Sleep in Heavenly Peace’s mission.
in Donations
With the holiday spirit as a backdrop, Sleep in Heavenly Peace’s campaign flourished on social media, where a series of nine carefully crafted images and heartwarming stories stirred the community’s spirit of giving. This digital marketing—with its compelling narrative and visual appeal—resulted in unprecedented donations.
The Results
Campaign Spark Ignites Generous Giving
Sleep in Heavenly Peace’s holiday campaign, ignited by A-Train Marketing’s strategic and heartfelt approach, not only fulfilled its mission to garner donations but also touched the hearts of the community. The campaign’s narrative and thoughtful timing resulted in an overwhelming response, exceeding expectations, and truly making the holiday season a time of joy and generosity for families in need.
39.5% Email Open Rate
23.96% Conversion Rate
115 Total Donors
