Overview
Solvista Health pioneers remote mental health access, dramatically enhancing its service reach in rural Colorado.
The Problem
Solvista Health is located in remote Colorado communities, meaning geographical and resource limitations pose challenges in reaching individuals who can benefit from mental health services. Despite the critical need, driving traffic to their website and effectively communicating their offerings remained a struggle. Solvista needed strategic marketing services and gave A-Train Marketing the task of increasing site visits and converting them into engagements.
Expanding Reach Through Targeted Campaigns
To tackle the visibility challenge, A-Train Marketing developed a series of targeted digital marketing campaigns specifically designed for rural audiences. Utilizing local data and behavioral insights, these campaigns effectively communicated Solvista’s comprehensive mental health resources, resulting in a significant increase in website traffic and engagement from underserved areas.
Enhancing User Engagement
A-Train Marketing’s strategic approach included optimizing Solvista Health’s website for a better user experience, ensuring visitors could easily navigate to and access the information they needed. By refining the site’s layout and streamlining the content, potential clients found it easier to understand Solvista’s offerings and reach out for help, substantially increasing the rate of form fills and consultations.
%
Conversion Rate
The Results
Solvista Health’s focused digital marketing initiatives successfully amplified its online presence, attracting 9,175 new users to its website over two years. This surge in site traffic reflects the relevance of Solvista’s services to the communities they serve and the effectiveness of targeted strategic marketing advertisements.. The campaign increased visibility and established a stronger online platform for Solvista to connect with and support its clients more efficiently and effectively.
63% Conversion Rate
6,200 Leads Generated
