Overview
A-Train Marketing restructured Salience Health’s paid search infrastructure, transforming their digital advertising into a highly cost-effective patient acquisition channel in just six months.
The Challenge
As a multi-specialty behavioral health provider offering psychiatry, TMS, and ADHD care, Salience Health needed its paid search campaigns to scale volume without driving acquisition costs higher. Previous campaign configurations suffered from broader conversion tracking signals, making it difficult to measure real appointment bookings and manage ad spend efficiently across program areas.
High-Conversion Alignment
A-Train executed a comprehensive campaign restructuring to align ad spend directly with high-value patient actions. Specifically, the changes shifted campaign tracking away from generic web engagement signals to prioritize direct phone calls, completed intake forms, and appointment bookings.
“A-Train is the first firm that we have worked with in our 14+ years that is generating tangible and measurable results.”
– Brett Cormier, CEO, Salience HealthÂ
The Results
Through tactical audience refinement, A-Train delivered dramatic efficiency gains across display channels in a single quarter:
63% Reduction in Cost Per Patient Lead
4.3x Increase in Monthly Inquiries
