Overview
A-Train Marketing built a high-precision Google Ads program from scratch for Rooted Behavioral Health, establishing an efficient and scalable client acquisition pipeline within three months of launch.
The Challenge
As a new outpatient therapy and mental health clinic launching paid search campaigns across two competitive Colorado markets, Rooted Behavioral Health needed to achieve campaign efficiency quickly while building a foundation for sustainable growth. Without historical account data, the organization required a strategic search structure capable of generating qualified patient inquiries and establishing a sustainable cost-per-lead benchmark before increasing its budget.
The Results
Through active optimization throughout the launch period, A-Train demonstrated that paid search could scale rapidly and cost-effectively:
64% Reduction in Cost Per Lead
%
3.2x Increase in Monthly Leads
- Monthly Leads Before
- Monthly Leads After
