Overview
A-Train Marketing’s strategic marketing helped Project Home launch its home services brand, unveiling a user-centric magazine in Nashville, Phoenix, and Raleigh.
The Problem
Project Home faced the challenge of introducing a new, trusted home services brand to several U.S. markets. They needed to learn about each unique market’s needs and use that knowledge to develop a tailored strategy to connect with service providers and convince them to partner with a fresh yet unproven name. There was a need for a brand that could resonate with diverse local markets and present a rich variety of vetted services through an engaging, informative platform.
Precision Targeting: Tailored Market Entry
A-Train Marketing conducted extensive research, pinpointing the most promising neighborhoods for Project Home’s introduction. We crafted a dual-magazine approach, designed to persuade service providers and then showcase them to a handpicked homeowner audience. This wasn’t a citywide blast but a carefully plotted, ZIP code-precise approach, ensuring the message landed in the right mailboxes. The main targets were people most likely to buy based on home needs and income tiers.
Project Home’s Strategic Launch Connected With Key Homeowner Audiences
The Results
Project Home Anchors in New Cities With Precision
Project Home’s market launch yielded tangible assets, from detailed demographic research and targeted ZIP recommendations to versatile branding that adapts to each new city. With A-Train Marketing’s creative direction, Project Home now has robust sales materials, social graphics, and magazine covers that resonate with the high-value homeowner audience, setting the stage for a successful expansion and a robust partnership network.
The final deliverables for their launch consisted of:
Research on demographics and final ZIP targeting recommendations
Project Home logo/brand that can easily update for each target city
Sales magazine materials with demographic maps
Social post graphics for each city
Magazine and resource guide covers for each of the three cities
