Overview
North Range Behavioral Health (NRBH), a leader in Colorado’s behavioral health services, partnered with A-Train Marketing to expand its traditional May is Mental Health Month campaign into a larger, multi-month awareness initiative targeting men and women of all ages.
The Problem
The challenge was to create a campaign that could extend beyond the usual May is Mental Health Month timeline. To accomplish this, A-Train Marketing developed a cohesive message around the concept “Mental health is a mindset, not just a month,” integrating the phrase into a wide range of deliverables. Building on the client’s well-established “Be Kind to Your Mind” tagline, the campaign also highlighted North Range’s focus on the “Eight Dimensions of Wellness,” ensuring that each facet of mental well-being was represented.
Fresh Design Expands Mental Health Month Campaign with Engaging Print, Digital, and Wearable Media
The expanded scope included print advertisements, social media content, a coloring book, wearable merchandise, stickers, and a website banner. A fresh design approach utilizing the green color associated with mental health month helped the campaign stand out from North Range’s usual branding and reinforced the importance of ongoing mental wellness.
The Results
Through this expanded approach, North Range Behavioral Health successfully conveyed the importance of continuous mental health care and wellness across a variety of mediums, reinforcing the message that mental health deserves attention year-round.
12 Finalized Assets Created
340,125 Total Impressions With Print Media
