Overview
North Range Behavioral Health’s targeted campaign effectively reached thousands, focusing on mothers with substance use disorders and emphasizing the importance of recovery for both them and their families.
The Problem
North Range Behavioral Health faced the challenge of addressing the rising rates of substance use among pregnant women and mothers. This vulnerable demographic was not only at risk themselves, but their conditions also posed significant health risks to their unborn children and affected their existing family dynamics. This increase in substance use disorders showed that there was a pressing need for targeted marketing intervention. However, there was a widespread stigma and misconceptions about addiction that made it difficult to effectively reach and engage these individuals. A-Train Marketing needed to find a way to deliver a message that could truly resonate with and motivate this audience to seek help.
Campaign Strategy Execution
The digital campaign strategically blended impactful visuals with compelling narratives to reach mothers on popular platforms like Facebook and Instagram, while complementing online efforts with tangible ads in community spaces. This dual-channel approach maximized exposure and reinforced the campaign’s message across multiple touchpoints.
Newly Generated Potential Clients for North Range Behavioral Health
Community Impact and Engagement
By placing ads in both digital and physical locations, the campaign ensured that the message of recovery was accessible, relatable, and ever-present. The use of local imagery and direct calls to action connected effectively with the community, fostering a supportive environment for mothers seeking help.
The Results
The focused efforts of North Range Behavioral Health’s campaign, supported by A-Train Marketing’s digital marketing expertise, not only heightened awareness but also significantly increased engagement with the target demographic. The campaign led to thousands of visits to the dedicated landing page, amplifying its reach and reinforcing the importance of accessible behavioral health solutions.
7,770 Visits to the Campaign-focused Landing Page
55,000 Average Estimated Weekly Impressions per Billboard
