Overview
Northern Feed & Bean, along with its subsidiary Frontier Beans, refreshed their brand for today’s market, blending trusted tradition with a fresh, modern appeal to engage a younger audience.
The Problem
Northern Feed & Bean, alongside its Frontier Beans subsidiary, faced a branding challenge. The logos, unchanged since 1952, failed to connect with the emerging younger market and did not reflect the quality of their product.
Recognizing the need for rejuvenation, the company was looking to infuse their identity with a contemporary vigor while maintaining their well-established reputation for excellence in the industry.
From Roots to Retail
Using an approach that blended past and present, A-Train Marketing created two unique logos that appealed across generations. Frontier Beans’ imagery is now as eye-catching and clear as the flavors it represents. It is crafted for legibility on rustic burlap textures, while including a touch of ruggedness infuses authenticity, reflecting the earthy origins and enduring history of the brand. And the Northern Feed & Bean logo stands bold and strong.
Planting the New Image
The new branding campaign—logos, brand guide, stationery—combines contemporary simplicity with a sturdy color palette that speaks to the brand’s agricultural roots. The debut on their brand new website marks a milestone, setting the stage for expansion into new markets and inviting a wave of retail opportunities.
With a Fresh Rebrand, Including New Logos, Brand Guidelines, and Website, Engaging a Younger Audience While Honoring Agricultural Roots
The Results
New Beginnings With Reimagined Identity
The rebranding effort by A-Train Marketing has given Northern Feed & Bean a refreshed corporate identity ready to face the modern marketplace. The successful rebrand has been met with an enthusiastic response, and the accelerated deployment speak volumes about the client’s satisfaction. With a unified brand and redesigned website, the company can embrace new markets and opportunities.
Final deliverables included:
Logo and Color Palette
Mini-brand Guidelines
Product Photography
New Brand Collateral
Website
