Scaling Paid Search Generates 429% Jump in Form Submissions

The Problem

Key Autism Services was running paid media across numerous locations without a centralized strategy for optimization or reporting. Their challenges included:

• Managing shifting priorities across 117 U.S. locations
• Aligning ad performance with real-time sales feedback
• Ensuring each market received the right budget and message
• Demonstrating return on media investment in a meaningful way

The organization needed an experienced marketing partner to bridge sales and marketing, streamline how they obtained campaign insights, and help them consistently deliver high-quality leads to the field.

A Scalable Strategy Built on Real-Time Insights and Customization

A-Train Marketing implemented a tightly integrated performance workflow to align marketing with real-time business needs. This included monthly performance reports for each location, tailored to internal KPIs, and ongoing lead quality validation through waterfall reports from the client. Importantly, A-Train also performed mid-month “pulse checks” to inform budget shifts and forecasting and execute dynamic budget allocations based on campaign performance and location priority. The location-specific campaigns benefited tremendously from custom copy, geo-targeting, and budget scaling.

Form Submissions in One Month

(429% Month-Over-Month Increase)

472 Qualified Leads in a Recent Month (Surpassing Client’s Goal of 280 by 69%)

7.51% Conversion Rate (Industry Average: 3–6%)