Overview
A-Train Marketing built a high-intent Performance Max search campaign for Health Solutions’ Learning Tree ABA program, establishing a direct phone-inquiry engine that drove rapid enrollment growth at a fraction of typical acquisition costs.
The Challenge
Pediatric ABA and early-childhood service providers compete to connect with and provide services to a limited pool of local families actively searching for immediate care. Broad or unoptimized digital advertising can quickly drain ad budgets on clicks from non-converting traffic rather than reaching parents ready to enroll their children.
Streamlined Phone Inquiries
A-Train engineered a localized Google search campaign structured specifically around mobile call actions, making it easy for parents to reach out.
The Results
Through targeted campaign management, A-Train delivered exceptional acquisition efficiency and expanded Learning Tree’s enrollment pipeline:
$4.87 Cost Per Phone Lead
37% Increase in Total Lead Volume
