Overview
Health Colorado’s new brand identity captures its commitment to member-focused community behavioral health.
The Problem
Health Colorado’s logo lacked clarity and modernity. The icon did not represent the right field and overall the logo did not feel welcoming to the target audience. Health Colorado came to A-Train Marketing, hoping to create a new logo and color palette that communicated strength, care, and community involvement. Plus a concise, impactful tagline that would encapsulate their dedication to regional and community-based health support was needed.
Revitalizing Health Colorado’s Image
The reimagined logo for Health Colorado represents the synergy between members, providers, and the community. With lively colors symbolizing commitment to inclusivity and diversity, the logo’s elements interconnect, forming a cohesive narrative of unity and support. A versatile vertical version ensures adaptability across various media, maintaining brand strength and recognition.
Community Voice Shapes New Brand
Integral to the strategic rebranding was community and stakeholder engagement. The selection process for the new logo and tagline involved a tailored email survey, encouraging feedback to ensure the brand connected well with its audience. Garnering a majority vote, the selected logo and tagline now stand as testaments to Health Colorado’s collaborative spirit and vision.
That Resonate With the Community and Reinforce Health Colorado’s Commitment to Care and Inclusivity
The Results
Community and Clients Embrace Health Colorado’s New Era
Health Colorado’s new branding has been met with enthusiasm, bolstered by strong survey support. The revamped identity lays a great foundation for brand expansion, already extending to stationery and flyers, signaling a new chapter of growth and community connection.
Final deliverables included:
Brand Messaging: Mission, Vision, Values, Brand Essence
Logo and Color Palette
Mini-brand Guidelines
New Brand Collateral
