Overview
Empowering a transformative senior living model, Green House Homes at Mirasol redefines eldercare through strategic digital outreach and community engagement.
The Problem
Loveland Housing Authority was looking to launch a capital campaign for their groundbreaking Green House Homes at Mirasol senior living community. They needed to craft a compelling narrative for this initiative aimed at reimagining eldercare. A-Train Marketing was tasked with developing a vibrant digital presence from the ground up to attract donations and convey the project’s unique approach to senior care. As the campaign operated within a tight one-year timeframe for tax-incentive donations, there was a pressing need to act swiftly and effectively to maximize donor engagement and contributions.
Crafting a Digital Identity for Innovative Care
To bring the vision of Green House Homes at Mirasol to life, A-Train Marketing developed a robust branding strategy coupled with dynamic digital marketing. This included an engaging website and compelling digital ads designed to inform and inspire potential donors about the unique benefits of the community. The strategic marketing campaign leveraged animated display ads to draw attention and direct traffic to the donation page, significantly enhancing online engagement.
Accelerating Campaign Momentum With Targeted Advertising
A-Train Marketing extended the capital campaign’s reach with strategic digital display advertising. These ads were designed to stand out and effectively communicate the urgency and importance of supporting the senior living initiative. By integrating the ads into a broader digital strategy, Green House Homes at Mirasol saw a significant increase in campaign visibility and donor contributions, keeping them on track to reach their $3 million goal.
Raised During Campaign Within 6 Months
The Results
Capital Campaign Success for Green House Homes
Fueled by A-Train Marketing’s digital marketing strategy, the Green House Homes capital campaign surpassed expectations, securing significant funding and expanding community support. The campaign’s creative use of digital ads and targeted messaging engaged donors by displaying the unique benifits of the Mirasol senior living model. This strategic approach raised awareness and played a huge role in reaching the campaign’s financial goals, setting a solid foundation for the initiative’s future growth and success.
$1.25+ Million Raised During Campaign Within 6 Months
$3 Million Capital Campaign Goal Brought Within Reach
