Overview
Community Food Share’s 2023 annual report, reimagined by A-Train Marketing, combines financial transparency with a compelling narrative to elevate the story of their impact.
The Problem
Community Food Share required a refreshed approach for its annual report. A vital tool for reporting financials and achievements to stakeholders, the annual report also serves as a narrative that influences donor perception and board engagement. All are key elements to keeping the doors open and sustaining service to the community. Community Food Share needed a report that not only adhered to transparency standards but also effectively communicated their yearly accomplishments, the community’s support, and their commitment to accountability, all without overshadowing the genuine need for continued contributions.
Balanced Design Narrates Fiscal Story
Tasked with revitalizing the annual report, A-Train Marketing found the most effective balance in presenting Community Food Share as both resourceful and deserving of ongoing support. The redesigned report walks a fine line, showcasing the organization’s professionalism and impactful use of funds, all while maintaining the essential call to ongoing community support.
The Results
Narrative and Financial Transparency United
The new design of Community Food Share’s annual report has not only received positive feedback for its polished aesthetics but has also seen increased engagement from the community. With a strategic blend of narrative and financial data, the report serves as a powerful tool for illustrating the nonprofit’s achievements and ongoing needs.
Final deliverables included:
Print and digital versions of 2023 Annual Report
