Flood and Peterson Seamlessly Integrates Acquired Business With a Much-Needed Website Redesign

Overview

Flood and Peterson acquired the CARE Association and relied on A-Train Marketing with a strategic website redesign for better brand alignment.

The Problem

When insurance broker Flood and Peterson brought the CARE Association under its umbrella, the entity’s website had a dated look and feel, requiring a website redesign. The existing information was accurate, but the design didn’t align with Flood and Peterson’s attractive, contemporary website. So, they turned to A-Train Marketing to revise the pages and ensure they blended seamlessly with the agency’s branding.

The old Care Association website homepage website redesign

The Results

Updating a Website To Ensure Brand Alignment

Bringing an acquired business into alignment with the parent company’s visual aesthetic is an essential step in helping an audience understand the relationship. Flood and Peterson entrusted A-Train Marketing with a strategic website redesign while preserving the exact layout of the previous site.

8 Essential Webpages Reworked

3 Updated Application Forms

3 Eye-Catching Custom Icons for the Flood and Peterson Homepage

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