Overview
A-Train Marketing structured an agile Meta advertising campaign for Bright Achievements that expanded client intake and clinician recruitment pipelines without increasing ad spend.
The Challenge
Running simultaneous campaign objectives, filling client intake slots and recruiting qualified Registered Behavior Technicians (RBTs) across multiple states, can lead to competing ad spend and less-than-optimal results. Bright Achievements needed to improve both areas without increasing its overall monthly advertising budget.
Targeted Campaign Refinement
Rather than increasing ad spend, A-Train focused on systematic campaign optimization and creative testing:
- Dual-Funnel Audience Segmentation: Built distinct target audience sets for families seeking ABA therapy and RBT candidates, preventing ad overlap and spend dilution.
- Continuous Creative Testing: Refined ad copy and visual assets on a monthly cadence to maximize engagement and lower ad friction.
- Iterative Conversion Optimization: Fine-tuned campaign structures and landing page pathways continuously to drive higher lead output from existing traffic.
The Results
Through ongoing tactical optimizations, A-Train scaled lead generation and improved acquisition efficiency using the exact same budget.
62% Reduction in Cost Per Lead
- Lead Cost Before
- Lead Cost After
163% Increase in Monthly Lead Volume
- Monthly Leads before
- Monthly leads after
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