Over the last 22 years of working with hundreds of companies interested in expanding their businesses, we’ve heard the same question over and over and over again: how do you know when to hire a marketing agency?
While every organization is unique, there are some tried and true signs that investing in marketing agency support will save you time, make you money, and reduce the chaos that might be holding you back.
If you can relate to any of the following, schedule a meeting with us. We’re always happy to offer a bit of free advice:
Five Signs that Your Business Needs to Hire a Marketing Agency
1. Your marketing to-do list is longer than the drive-thru line at Starbucks
We all have a lot on our list, but from our experience, marketing professionals take the cake when it comes to tasks and to-dos. We get it; it’s hard to be the one that’s good at everything. But realistically, too much to accomplish is overwhelming and distracting. And the result usually ends up in a rush to get things out the door and a lot of semi-completed projects. Having the mindshare and skill-set of an agency at your fingertips ensures that your work gets completed and you get to cross off all of those pesky tasks - so you can focus on what you do best.
2. You are considering hiring a marketing support person/unicorn
Looking for that individual that is a great writer, social media whiz, media buyer, ad planner, web expert, marketing strategies, and brand manager? We all know there are a ton of those humans ready and available to make our lives easier. Yeah right.
Kidding aside, it is important to think of how much support you need in relation to how much one person can do. Our experienced team can fill all the roles mentioned above and get more done in one month than many internal support staff can do in a year. And, once you factor in the cost of hiring and onboarding a new employee, it becomes clear that having an agency of experts at your side is a worthwhile investment. Our team of specialists in copywriting, design, digital marketing, strategy, and advertising can take a ton off your plate and ensure that every job is done with the end in mind: making more money and building greater awareness.
3. You are an established company with a good reputation, but your campaigns aren’t getting results, and you are getting outpaced by the competition
More than 80% of businesses that come to us complain about spending money on advertising that doesn’t work. And many organizations we talk to have no idea if the campaigns they are running are successful. Anyone can place an ad or run a campaign, but if the effort doesn’t get results, it’s money down the drain.
You know your product and service so well the benefits seem obvious, but your traffic isn’t converting, and sales are stagnant. Sometimes you are just too close to your business to see what others see, and you need a team of outside experts to bridge the gap between you and your customer. That’s where we come in.
After running literally thousands of successful campaigns, we know the ins and outs of every platform and we can help you make better decisions to ensure a stronger ROI. We deal in numbers and data and can identify how to adjust an under-performing strategy before you start losing money. Think of all you can gain from investing in marketing that really works.
4. Your website is so outdated that you don’t even want Grandma to see it
Do you know that one of the most important audiences for you to target is Google? In the world of marketing, things change rapidly and being recognized by search engines is just as important as being seen by your most important clients. Beyond that, your website is your digital front door, and not only do you want to impress browsers with website curb appeal, you want them to have a great experience once they enter the site.
We’ve made it our job to keep a finger on the pulse of the digital landscape and the latest in technology, user interface, and results-oriented design. It does not matter what type of business you are in; if your site isn’t keeping up with the times, you are leaving opportunity on the table, and you may be hurting your own reputation.
5. You know you need visibility, but have no idea where to start
Marketing is complicated and it is becoming more cumbersome every day. It is hard to keep up with the volume of tactics and channels available, and you must choose wisely to make sure you can slice through the noise and gain traction. A good agency can cut your time in half by providing answers to complicated marketing questions and save you loads of money by helping you make informed decisions that keep an eye on the bottom line. It may seem cliché to say that great marketing is an investment, not an expense, but when it comes to giving you more time and making you more money, why not take a chance on getting the support you deserve?
Still not sure if hiring an agency is right for you? Let’s discuss!
Contact us today and take advantage of a free year-end planning conversation with one of our agency Principals.
Marketing success is built on a strategy that works. Let us help you plan smarter.