by Tim Zercher | Nov 17, 2021 | Digital Marketing, Strategy
Digital MarketingStrategy Digital advertising isn’t always about how many people you’re trying to reach. We’re often worried about the numbers when it comes to advertising performance. And while quantity is often a solution, it is not the exact answer to every...
by Tim Zercher | Oct 11, 2021 | Blog, Digital Marketing, Strategy
Digital MarketingStrategy Word of mouth (in any form) is a powerful tool. Influencer Marketing started as a bit of a wild west situation. However, once people learned its value, it’s become much stronger and a viable path for brands to get their products into...
by Tim Zercher | Aug 6, 2021 | Digital Marketing, Strategy
Digital MarketingStrategy A new feature Instagram quietly put into place could create problems for companies, but smart content and adjusting strategy can keep it from being an issue. This month saw a new feature rolled out by Instagram called “Sensitive Content...
by Tim Zercher | Jul 8, 2021 | Strategy
Strategy empathy noun:The act of being aware of and sensitive to the feelings of others. It’s been said that consumers buy based on emotion and then justify purchases with logic. This is why the most successful organizations work with marketing firms that go beyond...
by Tim Zercher | May 17, 2021 | Strategy
Strategy “Progress is impossible without change.”– George Bernard Shaw Our company consistently looks for ways to add value. Whether it’s advancing our clients’ success through effective marketing strategies, or advancing what we are capable of ourselves,...
