by Tim Zercher | Jul 8, 2021 | Strategy
Strategy empathy noun:The act of being aware of and sensitive to the feelings of others. It’s been said that consumers buy based on emotion and then justify purchases with logic. This is why the most successful organizations work with marketing firms that go beyond...
by Tim Zercher | May 17, 2021 | Strategy
Strategy “Progress is impossible without change.”– George Bernard Shaw Our company consistently looks for ways to add value. Whether it’s advancing our clients’ success through effective marketing strategies, or advancing what we are capable of ourselves,...
by Tim Zercher | Feb 24, 2021 | Digital Marketing, Strategy
Digital MarketingStrategy The social media channels that can be leveraged by marketers today have billions of active users, so it’s easy to see why every company needs an effective organic social media strategy—meaning one where you grow your following naturally as...
by Tim Zercher | Feb 18, 2021 | Strategy
Strategy How can you make the most of your anniversary? A business anniversary is a noteworthy event, and one that you can and should leverage to generate some buzz around your business. Seeing that your company has “stood the test of time” gives potential...
by Tim Zercher | Oct 16, 2020 | Strategy
Strategy How well is your marketing working for you? Great planning matters. Why? Because a goal without a plan is just a wish … and hope is not a strategy. Embarking on a new year can bring the excitement of fresh ideas and opportunities, but the planning process is...
