Overview
A-Train Marketing guided EDCare in executing a cross-channel digital advertising strategy to drive patient intake across Google paid search, Google Performance Max (PMax), and Meta Ads.
The Problem
EDCare required a comprehensive digital advertising strategy designed not only to enhance national brand awareness but also to drive highly qualified traffic to its individual treatment centers. With multiple locations spread across key regions and operating within a highly competitive behavioral health landscape, the organization recognized the need for a targeted and effective marketing approach. Their primary goals included:
- Reach individuals searching for eating disorder treatment and resources.
- Capture meaningful engagement that could translate into inquiry calls and form submissions.
- Track user behavior across digital campaigns to refine efforts and optimize spend.
A Multi-Channel Digital Strategy
Our team deployed a comprehensive digital approach tailored to EDCare’s goals:
Google paid search campaigns
We implemented tightly themed ad groups focused on high-intent keywords such as “eating disorder treatment.” These campaigns were built around each treatment center’s unique offerings to maximize local SEO and conversion rates.
PMax campaigns
To complement the search campaigns, we leveraged Performance Max to expand reach across all Google properties, including YouTube, Gmail, Display, and Discovery. Asset groups were segmented by audience types, with dynamic creative optimized to match platform behavior.
Meta Ad campaigns
We developed Meta Ad campaigns targeting key demographic and interest-based audiences to promote awareness of EDCare’s holistic care approach.
%
Increase in Conversions on Google Paid Search
%
Increase in Conversions on Meta Paid Social
%
Increase in Conversions on Performance Max
The Results
Our three-pronged approach was highly effective in reaching EDCare’s audience “where they live” online. The strategy produced triple-digit improvements in many metrics and a remarkable increase of well over 2,000% on Meta paid social. Some of the key figures included:
Google paid search
- 137% Increase in Traffic
- 200% (or 3x) Increase in Conversions
- 17% Increase in Conversion Rate
- 11% Increase in Spend
- 34% Increase in Click-Through Rate
Meta paid social
- 2,336% Increase in Traffic
- 150% Increase in Conversions
Performance Max
- 60% Increase in Clicks
- 133% Increase in Impressions
- 69% Increase in Conversions
