Strategic Outdoor Ad Placements Drive 2+ Million Impressions Across 6-Week Flights for North Range Behavioral Health

Overview

North Range Behavioral Health’s engagement with A-Train Marketing results in greatly increased visibility, leveraging outdoor ad placements—iceboxes, gas pumps, and other strategic locations—to generate over 2.6 million impressions.

The Problem

While North Range Behavioral Health (NRBH) had successfully utilized traditional media like print and billboards in the past, their collaboration with A-Train identified a key opportunity to expand their reach and diversify their marketing portfolio. The primary challenge was to connect with a critical demographic that was not being effectively engaged: male industrial and essential workers throughout Weld County. A carefully crafted campaign pinpointed sites and placed advertising in the specific rural and high-traffic locations frequented by this audience, ensuring the organization’s message of support was visible in key locations in Northern Colorado.

Poster graphics overlaid on an image of a gas station

Strategic Placements for Maximum Visibility

A-Train’s strategy centered on placing the client’s message directly in the path of its target demographic. The campaign moved beyond traditional media to focus on high-traffic, everyday locations where community members live and work.

A thoughtfully curated mix of 18 placements was secured across Weld County, including four gas pump locations, four iceboxes at key retailers, and 10 posters inside local bars and restaurants. This hyper-local approach ensured the campaign’s supportive message was seen by industrial and essential workers during their daily routines, from fueling up their vehicles to relaxing after a shift.

A bathroom with a black paper towel dispenser, a gold-framed round mirror, and a blue poster on the wall. Transcribed Text: FEEL GOOD ABOUT LIFE. WE CAN HELP. North Range Behavioral Health 970.347.2120 | NorthRange.org
A gas pump with a digital screen displaying an advertisement and transaction details, alongside three fuel options. Transcribed Text: READY FOR CHANGE? WE CAN HELP. NORTH RANGE. 970.347.2120 | northrange.org. 24 HOUR PAY AT THE PUMP.
A poster on a tiled wall promoting North Range Behavioral Health with a group of people smiling together. Transcribed Text: FEEL GOOD ABOUT LIFE. WE CAN HELP. NORTH RANGE BEHAVIORAL HEALTH 970.347.2120 | NorthRange.org
Convenience store entrance with blue bin, water bottles, and Pepsi advertisement. Transcribed Text: READY FOR CHANGE? WE CAN HELP. NORTH RANGE BEHAVIORAL HEALTH 970.347.2120 NorthRange.org
Poster on a wooden door showing two construction workers wearing hard hats. Transcribed Text: COUNSELING WORKS. Schedule an in-person or online appointment today. NORTH RANGE 970-347-2120 NorthRange.org
Interior of a bathroom with an orange wall, a wooden door with a poster, and a bathroom stall door. Transcribed Text: EVERY JOURNEY BEGINS WITH HOPE. Put your health first and take the first step today.
Poster featuring a smiling person in a beanie and a plaid shirt, with text about counseling on a beige wall. Transcribed Text: COUNSELING WORKS. Schedule an in-person or online appointment today. 970-347-2120 NorthRange.org NORTH RANGE BEHAVIORAL HEALTH
Gas pump ad design that says Ready for Change We Can Help

The Results

The campaign was a tremendous success. By combining direct, memorable messaging with hyper-local ad placements, A-Train promoted the NRBH brand to a key audience with massive reach and frequency. These strategic placements resulted in significant community visibility for supportive messages like “Counseling works” and “Feel good about life, we can help.”

Targeted Creative Concepted for a Key Demographic

Over 2.6 Million Impressions Generated in Six Weeks

Community Connection to Vital Health Services Strengthened

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