Overview
North Range Behavioral Health’s engagement with A-Train Marketing results in greatly increased visibility, leveraging outdoor ad placements—iceboxes, gas pumps, and other strategic locations—to generate over 2.6 million impressions.
The Problem
While North Range Behavioral Health (NRBH) had successfully utilized traditional media like print and billboards in the past, their collaboration with A-Train identified a key opportunity to expand their reach and diversify their marketing portfolio. The primary challenge was to connect with a critical demographic that was not being effectively engaged: male industrial and essential workers throughout Weld County. A carefully crafted campaign pinpointed sites and placed advertising in the specific rural and high-traffic locations frequented by this audience, ensuring the organization’s message of support was visible in key locations in Northern Colorado.

Strategic Placements for Maximum Visibility
A-Train’s strategy centered on placing the client’s message directly in the path of its target demographic. The campaign moved beyond traditional media to focus on high-traffic, everyday locations where community members live and work.
A thoughtfully curated mix of 18 placements was secured across Weld County, including four gas pump locations, four iceboxes at key retailers, and 10 posters inside local bars and restaurants. This hyper-local approach ensured the campaign’s supportive message was seen by industrial and essential workers during their daily routines, from fueling up their vehicles to relaxing after a shift.

The Results
The campaign was a tremendous success. By combining direct, memorable messaging with hyper-local ad placements, A-Train promoted the NRBH brand to a key audience with massive reach and frequency. These strategic placements resulted in significant community visibility for supportive messages like “Counseling works” and “Feel good about life, we can help.”
Targeted Creative Concepted for a Key Demographic
Over 2.6 Million Impressions Generated in Six Weeks
Community Connection to Vital Health Services Strengthened