Overview
Impactful creative and targeted paid social increased awareness and new patient intake for a Colorado leader in mental health services.
The Problem
Medicaid is a crucial program for many seeking care, but it can also be confusing and overwhelming. Participants tend to go on and off it frequently while also using other state services. The work required of people to stay current on these programs as they address physical health conditions and other issues can leave them ignoring their mental health. Jefferson Center wanted to reach these individuals—particularly those suffering from anxiety and depression—and offer solutions to their mental health challenges. In collaboration with A-Train Marketing, the organization decided Meta was the best platform for achieving its objectives.
An External Representation of a Common Internal State
Many people believe that getting help with mental health disorders is difficult or complicated. Jefferson Center wanted to emphasize that while reaching your mental health goals isn’t necessarily easy, starting down the path toward them is. The creative concept A-Train Marketing developed acknowledged this dichotomy powerfully and visually, positioning the headline “Mental Health Services” in a chaotic cloud of scribbles from which emerges a single, clean line leading to “simplified.” It’s an image that requires no explanation, speaks to Jefferson Center’s ability to make care more accessible, and works well in many different applications.
Impressions Serviced to 110,354 People in the First Two-Week Flight
The Results
Raising Awareness and Generating Hope
Encouraging people to take the necessary steps to improve their health (physical or mental) tends to be a “long game.” The key is raising awareness of an organization’s offerings and highlighting how easy it is to take advantage of them. This campaign for Jefferson Center succeeded both in making people aware of the organization and getting people to engage.
600k + Impressions In Two-Weeks
12 “Request Appointment” Clicks During the First Ad Flight
