Overview
A-Train Marketing helped showcase North Range Behavioral Health’s commitment to compassionate care resulting in a 90.6% increase in website leads.
The Problem
Addressing mental health and substance use disorders requires a sensitive, informed approach – something North Range Behavioral Health has always championed. Their challenge was to transcend traditional communication barriers and find a way to reach those in need more effectively. In collaboration with A-Train Marketing, North Range sought to amplify compassionate outreach and fortify its digital presence, ensuring vital services were accessible to the northern Colorado communities it serves.
Services Provided
Strategy
A-Train Marketing worked closely with North Range’s marketing team to devise marketing strategies that address the unique needs of over 25 locations and 9 sub-brands throughout Northern Colorado. The partnership resulted in tailored campaigns, including support during COVID-19, a 50th anniversary initiative, targeted outreach for Intravenous Drug Users, and more. Most notably, a comprehensive recruitment strategy was developed amidst a labor shortage, which successfully attracted 1,418 prospective new employees, with a significant majority considering employment for the first time.
Graphic Design
Our graphic design service provided North Range Behavioral Health with compelling visuals that captured the essence of their campaigns and community messages. Each piece was a blend of creativity and strategy, reflecting the core values and objectives of their service offerings. The feedback was overwhelmingly positive, with team members and the community connecting with the visual narratives we created.
Web Design
A-Train Marketing’s web design team overhauled North Range Behavioral Health’s website to create a seamless user experience. The project integrated various client portals, ensuring compliance across all fronts, and developing over 250 pages. The goal was to craft a digital space that informed potential clients and facilitated easy access to diverse services.
Branding
As North Range Behavioral Health evolved from its institutional roots, A-Train Marketing reimagined its brand identity to reflect a modern, more accessible approach to care. The rebranding initiative laid a stronger foundation for impactful campaigns and community outreach, aligning with the organization’s mission to offer comprehensive, compassionate care.
Advertising
A-Train Marketing’s strategic marketing ad placements across select geos amplified North Range Behavioral Health’s message. Through a managed budget of $235K, the initiative logged over 48 million targeted impressions, reinforcing North Range’s commitment to the community across multiple touchpoints.
SEO
North Range Behavioral Health turned to A-Train Marketing for SEO expertise to combat high client acquisition costs and generate awareness of the organization’s newly enhanced web presence. Within the first year, our efforts led to an exceptional increase in website-generated leads, improved traffic, and more telephone inquiries via Google My Business, resulting in a 944% ROI for North Range.
Social Media Continuity Crafts Connection
To maintain North Range Behavioral Health’s vibrant and consistent presence on social media, A-Train Marketing developed a series of evergreen social media graphics. These versatile posts honor federal holidays and special appreciation events, celebrating the moments while reflecting North Range’s commitment to ongoing community engagement. Each year, the collection grows, introducing fresh themes and strengthening the organization’s digital rapport with their audience.
Nurturing Community Bonds Through Newsletters
North Range Behavioral Health’s “Hope Notes” monthly e-newsletter, curated by A-Train Marketing, stands as a testament to their dedication to clear, compassionate communication. It’s a digital bridge connecting them with their community, achieving an impressive 29% open rate and 2.75% click rate, signaling strong reader engagement. The newsletter’s success, marked by a 5.5% annual subscriber growth, reflects North Range’s unwavering commitment to fostering relationships and spreading hope.
“We are very blessed to be able to work with A-Train Marketing. Thank you for all you do for North Range.”
– Micaela Sanchez, North Range Behavioral Health
The Results
North Range Behavioral Health, supported by A-Train Marketing, significantly broadened its impact across Northern Colorado, managing 9 diverse sub-brands that cater to a wide range of health services. The collaborative efforts led to an innovative recruitment campaign, sparking interest in new opportunities, and adding 535 dedicated employees to their growing family. This strategic expansion fortified their presence, ensuring more communities access to compassionate, comprehensive care.
21% Website Conversion Rate Increase
70% Increase in Website Generated CallsÂ
90.6% Increase in Website Leads
