Overview
EDCare’s strategic partnership with A-Train Marketing heralds a new era in eating disorder treatment, successfully raising awareness and extending impactful care to those in need.
The Problem
EDCare, a company known for its dedication to treating eating disorders with compassion and evidence-based approaches, needed to broaden its reach and connect with diverse audiences. Despite their extensive expertise and solid track record since 2001, the visual and written expression of their services did not fully capture the innovative and holistic nature of their treatment programs. A-Train Marketing was tasked with translating EDCare’s comprehensive care into a compelling and relatable brand presence that could effectively communicate the value of their specialized treatments to individuals suffering from eating disorders, their families, and healthcare providers.
Services Provided
Campaign
A-Train Marketing devised an insightful ad campaign for EDCare, utilizing stark visual contrasts to highlight the internal struggles of those with eating disorders. By giving positive affirmations to contrast negative thoughts, the campaign visually and emotionally engaged the audience, encouraging them to seek out EDCare’s specialized treatment programs.
Graphic Design
To further educate and engage potential clients and their families, A-Train Marketing designed a series of print materials that effectively communicated EDCare’s range of services. The designs were crafted to be visually appealing and informative, ensuring they captured the essence of EDCare’s approach to recovery.
Branding
For EDCare’s Athlete EDGE program, A-Train Marketing developed a vibrant sub-brand that resonated with athletes. This branding effort included creating dynamic visuals that reflected the energy and focus of sports performance, helping to position the program as a leader in sport-focused eating disorder treatment.
Effective Educational Outreach
Through meticulously designed print materials and digital content, A-Train Marketing helped EDCare enhance its educational outreach. The materials detailed the available treatment options and emphasized the accessible, understanding nature of EDCare’s services, making the path to recovery clearer for those affected by eating disorders.
Digital and Physical Presence
The digital marketing strategies implemented by A-Train Marketing, complemented by physical advertising in strategic locations, significantly boosted EDCare’s visibility. This dual approach helped EDCare’s message of hope and recovery reach a wider audience, effectively increasing engagement and driving potential clients to seek help.
“Creating Life-Changing Connections.”
Today, the team at EDCare is confident that the ads and collateral are making it easier for people to understand that professional treatment from a skilled and compassionate team of care providers can be truly life-changing for individuals with eating disorders and their families. And when those people take the first step and connect with one of EDCare’s four treatment centers, they are one step closer to recovery.
The Results
Strategic Approach Leads to ROI Success
The collaboration between EDCare and A-Train Marketing significantly enhanced the visibility and accessibility of EDCare’s specialized treatment services. The creative strategies deployed enlightened the community about the possibilities of recovery and solidified EDCare’s reputation as a pioneer in compassionate and effective eating disorder treatment. The campaigns exceeded ROI expectations, significiantly impacting EDCare’s mission to deliver transformative care.
5,468% Total Estimated ROI
 2.5M Impressions Generated
362K+ Individuals Reached
$2.5M Total Campaign ROI
