SERVICES: DIGITAL
Equally important to the platforms you use is HOW you use them to target your audience, regardless of where they are in the buying cycle. Most platforms have multiple ways you can target, including:
Keyword Targeting

Keyword Targeting


  • You knew this: if the user is doing a search using your keyword, your ad can show up
  • You may not know: if the user is reading web content that contains your keyword, your ad can show up
  • So, when someone is researching topics related to you, anywhere on the internet, your ad is there
Behavioral Targeting

Behavioral Targeting


  • Similar to keyword targeting but based on PAST online behaviors
  • Select and target from over 2000 behavioral categories
Artificial Intelligence (AI)

Artificial Intelligence (AI)


  • Your marketing objectives and timeline for achieving them
  • Average sale values

And many more...

Re-targeting

Re-targeting


  • Continue to advertise to those who have been to your website but didn’t “convert”
  • Keep your product in front of them, build brand awareness, and drive them to action
  • For many platforms, we track “view-throughs” – people who saw your ad, did NOT click, and then visited your website on their own