
Digital Display
- The most widespread advertising online, for good reason
- When done right, display is incredibly effective in generating clicks and traffic
- Animated HTML5 ads provide visual interest and drive results

Native Advertising
- A specialized version of display
- Native ads are created in real time to match the look and feel of the website where they appear
- Average 3x the click-through rate (CTR) of traditional display

Facebook & Instagram
- A great place to to target based on user interests and behaviors
- Facebook offers several ad types and placements beyond the users’ news feed
- Introduce and engage new audiences to your product, service, brand or message

Video Pre-roll & OTT
- Create brand recognition and recall while connecting emotionally
- “Pre-roll” ads run before an individual video, such as on YouTube
- “OTT” (over-the-top) ads run like commercials on streaming video: think Hulu and ROKU®

Mobile Conquesting
- Target ads to smart phones based on location
- Extremely targeted: e.g. advertise to repeat visitors to a specific store
- Overlays online and offline behaviors

Geo-targeting
- Target a specific place or during or after an event, like a convention center or concert
- Target specific neighborhoods or other “geo-fenced” areas
- Focus all the way down to specific households based on a traditional mailing list

Paid Search
- Pay-per-click (PPC) search engine ads served based on the keywords used to search
- Capture people who are specifically looking for providers like you
- More sales-oriented because consumers are closer to a buying decision

Search Engine Optimization (SEO)
- The “organic” side of search: results show up below the ads and are more likely to be clicked
- We also optimize your Google My Business listing, driving Google Map Pack results
- Includes reputation management: monitor, respond to and encourage positive reviews

Live Chat
- Digital marketing clients have access to affordable live chat services
- Includes live trained agents available 24/7 to offer customer service and generate leads
- Visitors prefer to interact with businesses via chat!