What is a custom landing page and why do I need one? You have a website so you may think that you have your bases covered when it comes to digital advertising. … Read More
A-Train Receives Two 2019 International Communicator Awards Our goal in each client engagement is to craft strong marketing campaigns that deliver measurable results. It’s not about earning … Read More
Brand Loyalty is an Inside Job Internal Brand Engagement Have you ever been sitting at a cafe and overheard some people at a neighboring table trash-talking … Read More
Guerrilla Marketing: Innovative Tactics to Build Brand Awareness Guerrilla Marketing: Innovative Tactics to Build Brand Awareness You’ve heard the term. You’ve seen some examples. It’s everywhere, and sometimes … Read More
6 Signs it’s Time for a Brand Refresh When Do You Need a Brand Refresh? Your branding — logo, color palette, fonts, etc. — helps you communicate who … Read More
Leveraging Brand Equity in the Face of a Crisis “[Brand equity is] the value of a brand. From a consumer perspective, brand equity is based on consumer attitudes about … Read More
