Leveraging Brand Equity in the Face of a Crisis “[Brand equity is] the value of a brand. From a consumer perspective, brand equity is based on consumer attitudes about … Read More
6 Signs it’s Time to Refresh Your Branding Your branding — logo, color palette, fonts, etc. — helps you communicate who you are and what you’re about to … Read More
Guerrilla Marketing: Innovative Tactics to Build Brand Awareness Guerrilla Marketing: Innovative Tactics to Build Brand Awareness You’ve heard the term. You’ve seen some examples. It’s everywhere, and sometimes … Read More
