Overview
With A-Train Marketing’s strategic approach, Umpqua Homes Inc. unveiled an overhaul that has revolutionized its community presence and perception.
The Problem
Facing anonymity and misconceptions about their mission and services, Umpqua Homes Inc. (UHI) came to A-Train Marketing for strategic insight into their community visibility challenges. Despite previous marketing strategies, UHI struggled to make a lasting impression beyond their community events. A-Train Marketing was tasked with increasing UHI’s brand awareness, boosting donation inflow, and attracting top talent to fortify their workforce.
Elevating Awareness With Precision
A-Train Marketing’s comprehensive strategy for UHI involved an in-depth competitive analysis and market research, culminating in six key strategic recommendations that aligned perfectly with UHI’s ambitions. The roadmap included a robust branding platform, targeted awareness campaigns, and engagement strategies that transformed UHI’s market approach, ultimately creating deeper community connections.
The new website launch:
- Transformed a basic 4-page web presence into a comprehensive 18-page digital platform, complete with bespoke design, meticulously crafted copy, and robust development for a seamless user experience.
- Elevated the site’s engagement by integrating an interactive event calendar were previously there had been none to successfully promote events.
- Enriched the website’s content strategy by introducing a dedicated services page, transitioning from zero service visibility to a full showcase, and increasing community understanding.
Expanding From 4 to 18 Pages, UHI’s New Website Amplifies Community Presence, Boosts Engagement, and Showcases Their Mission
The Results
A-Train Marketing’s strategic collaboration with UHI laid the groundwork for breakthroughs in brand recognition and organizational growth. With a newly established brand platform, UHI’s website now stands as a beacon for their mission, drawing in volunteers, donors, and the talented staff they need to make a difference in the community.
Modern, High-performance Website That Elevates the UHI Brand
