Overview
Amplifying the crucial mission of the client’s Suicide Education and Support Services (SESS), our campaign engaged more than 500 individuals, bridging the gap between crisis and care through robust community outreach and suicide stigma reduction.
The Problem
Each year, suicide’s impact is profound, leaving families and friends navigating unimaginable loss. SESS, a beacon of hope provided by North Range Behavioral Health, offers crucial support through peer-led groups and healing dialogues. Traditionally, their efforts are highlighted during September’s Suicide Awareness and Prevention Month. However, recognizing the depth of this issue, they expanded their Suicide Education and Support Services this year to encompass August through October. It’s an extension of their commitment to fostering awareness and providing more comprehensive support. A-Train Marketing was tasked with executing the campaign and amplifying its reach so that anyone who notices a loved one’s struggles knows help is just a conversation away with North Range.
Creative Channels, Compassionate Message
A-Train Marketing helped SESS realize its vision with a comprehensive suite of creative assets designed to reach and resonate with the intended audience. From Spotify ads that echoed through listeners’ daily streams to bus wraps and billboards, each touchpoint was an opportunity to connect, support, and inform the public about North Range’s message. Digital, traditional, and tangible swag ensured that the message of hope and help was impossible to ignore.
Total Impressions Across All Channels Over Three Months
The Results
Over three months, SESS’s message permeated the community, supported by A-Train Marketing’s strategic advertising mix, resulting in hundreds of thousands of impressions across all channels. This extensive campaign gained significant reach and led to meaningful interactions with the SESS website. There were substantial conversions from various forms of engagement, signifying the campaign’s message resonated with the public.
292,462 Total Impressions With Spotify Advertising
328,236 Average Total Impressions With Bus Wraps
95,100 Average Total Greeley Tribune Readership
