Overview
Getting visitors to your website is important. However, getting them to convert is essential. Havenwood Academy succeeded in both areas by leveraging A-Train Marketing’s SEO services.
The Problem
Havenwood Academy provides trauma treatment for young women. They or their parents often learn about their services online. Havenwood’s organic web traffic had been on a concerning downward trend for two years. The site also had a low domain authority, ranking just 22 on a scale of 1 to 100. Consequently, people weren’t finding the organization among its competitors in search results. They turned to A-Train Marketing to reverse this trend and help them connect more effectively with people seeking treatment.
The Results
Total Web Traffic: +67.25%
- Before
- After Eleven Months
Returning Users From Organic Search: +158.14%
- Before
- After Eleven Months
Online Assessment Form Submissions: +226.32%
- Before
- After Eleven Months
New Users (and 43,710 Returning Users)
Extensive SEO Improvements
A-Train Marketing’s research uncovered several aspects of the Havenwood Academy website that could be addressed to improve SEO. This included technical and on-page issues, ineffective keyword and backlink strategies, lack of image optimization, duplicate content, and others.
Havenwood Academy Reaches More Families by Increasing Web Traffic and Conversions
In an 11-month period, A-Train Marketing’s SEO services helped Havenwood Academy achieve remarkable improvements in site visibility and performance, as indicated by web traffic and form submissions.
62.08% Increase in Total Users From Organic Search
59.32% Increase in New Users From Organic Search
85.26% Increase in Organic Search Event Count
