Overview
A-Train Marketing’s strategic marketing campaign for EDCare illuminated the stark reality of eating disorders, capturing the pivotal moment of choosing recovery over struggle.
The Problem
In partnership with A-Train Marketing, EDCare confronted the pervasive challenge of communicating the nuanced experience of eating disorder sufferers. The goal was to create a campaign that resonated on a personal level, revealing the often silent battle between debilitating self-criticism and the hope of positive change. Recognizing that over 30 million Americans grapple with these conditions, the campaign needed to attract attention, kindle recognition, and inspire real action toward recovery.
%
Total Return on Investment
The Results
EDCare’s Strides in Recovery Outreach
Within the first year, the innovative ad campaign for EDCare developed by A-Train Marketing significantly heightened community awareness and engagement. The creative approach connected with the audience, compelling individuals to reach out to EDCare and created an upswing of clinic inquiries and appointment bookings. The robust return on investment, both in financial terms and community health impact, demonstrates the campaign’s effectiveness in guiding individuals toward recovery and well-being.
5,468% Total ROI
2.5M Impressions Generated
362K+ Individuals Reached
$2.5M Total Estimated ROI
