Don’t mistake the absence of a traditional ad for a lack of advertising.
Streaming on-demand video is quickly overtaking traditional television in popularity. Many people will tell you they prefer streaming because you no longer have to wade through long commercial breaks just to see what happens to your favorite characters. But don’t mistake the absence of a traditional ad for a lack of advertising. Product placement is everywhere these days, some placements are seamlessly integrated into the storyline and some are on the nose and part of the joke. Here’s a list of (our favorite) stand-out product placements in TV shows and movies…
Streaming
| Product | Movie/Show | More Info |
|---|---|---|
| Apple Products | House of Cards | Is that Kevin Spacey behind all those Apple products? |
| Dunkin Donuts | House of Cards | A company owned by Bill Gates is placing companies’ products in Netflix and Amazon shows |
| Flamin’ Hot Cheetos | Orange is the New Black | 6 Product Placements on TV So Good You Didn’t Realize You Were Being Sold Something |
| West Elm | Queer Eye | Netflix Is Ramping Up Its Ads Business. But Not in the Way You Think |
| Coca Cola (New Coke) | Stranger Things | Top 20 Movie/TV Product Placements |
| Eggo, KFC, Burger King, Coca Cola (copromotional not strictly product placement) | Stranger Things | More Product Placements May Come to Netflix but Don't Call Them Ads |
| Wild Turkey, Jim Beam, Tin Cup Whiskey, Makers Mark | Jessica Jones | Jessica Jones Drinking Scenes |
| MillerCoors | Into the Dark | MillerCoors Bets Hulu Product Placements Are the Next Big Thing in Beer Advertising |
Traditional TV & Movies
| Product | Movie/Show | More Info |
|---|---|---|
| Coca Cola | Breaking Bad | Bogdan... "As Is" |
| Denny's | Breaking Bad | Denny "Box Cutter" |
| Toyota Prius | Modern Family | Modern Family Drive Toyota Prius |
| Audi | Iorn Man/Avengers | How Marvel Fuels Profits For Audi |
| Subaru | Portlandia | Subaru’s Ride With ‘Portlandia’ Is a Playful One |
| GM | Transformers II | Most Expensive GM Ad Ever |
| Ford | New Girl | 2014 Ford Fusion Product Placement |
| MillerCoors | Into the Dark | MillerCoors Bets Hulu Product Placements Are the Next Big Thing in Beer Advertising |
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