by Tim Zercher | Sep 9, 2024 | Strategy
Strategy Generalists vs. Service Specialists Most of our clients come to us having previously worked with one of two types of marketing agencies: a generalist or a service specialist. Generalist firms have experience in several disciplines (strategy, graphic design,...
by Tim Zercher | Aug 23, 2024 | Strategy
Strategy As the CEO of a leading health marketing agency, I know that outstanding results for clients and a positive work environment are both achievable. However, too often it’s considered an either-or situation. People commonly believe that either you meet an...
by Tim Zercher | Aug 13, 2024 | Blog, Strategy
Strategy The Critical Role of Referral Campaigns Every behavioral health organization welcomes referrals, but not all seek them—particularly with any consistency. That’s unfortunate since they can boost business in several ways. Too often, referral campaigns are an...
by Tim Zercher | Mar 1, 2024 | Advertising, Blog
Advertising If your business is like most, you compete with several similar companies or organizations in your market. Your ongoing challenge is to get your target audience’s attention and ultimately earn their business. And in today’s competitive business landscape,...
by Tim Zercher | Jan 17, 2024 | Digital Marketing
Digital Marketing Social media… It’s just pretty images and catchy captions. You should only spend time on it after all your other marketing tasks are complete, right? You can see where we’re going with this, of course. Your social media presence absolutely should not...
