by Tim Zercher | Aug 13, 2024 | Blog, Strategy
Strategy The Critical Role of Referral Campaigns Every behavioral health organization welcomes referrals, but not all seek them—particularly with any consistency. That’s unfortunate since they can boost business in several ways. Too often, referral campaigns are an...
by Tim Zercher | Mar 1, 2024 | Advertising, Blog
Advertising If your business is like most, you compete with several similar companies or organizations in your market. Your ongoing challenge is to get your target audience’s attention and ultimately earn their business. And in today’s competitive business landscape,...
by Tim Zercher | Jan 17, 2024 | Digital Marketing
Digital Marketing Social media… It’s just pretty images and catchy captions. You should only spend time on it after all your other marketing tasks are complete, right? You can see where we’re going with this, of course. Your social media presence absolutely should not...
by Tim Zercher | Dec 18, 2023 | Digital Marketing
Digital Marketing When marketing your products and services, as the saying goes, “It’s a jungle out there.” It’s also a desert… a digital desert. There is so much territory to explore that it’s easy to get lost. Still, digital marketing growth continues to outpace...
by Tim Zercher | Nov 13, 2023 | Strategy
Strategy There’s a reason people often talk about the “business landscape.” It’s because there are many parallels between a physical trek and moving from marketing concept ideation to marketing campaign execution. All the elements can be there: peaks and valleys,...
