Overview
Commemorating half a century, North Range Behavioral Health’s collaboration with A-Train Marketing brought a golden feel to the community’s mental health dialogue.
The Problem
North Range Behavioral Health faced the challenge of marking its 50th anniversary while also capitalizing on this milestone to deepen the conversation around mental health. A-Train Marketing was tasked to bridge five decades of service with a contemporary message that resonates across communities, uplifting the narrative to empower its audience and break down stigmas, all while honoring a proud and enduring legacy.
Branding Triumph
A-Train Marketing reimagined North Range Behavioral Health’s brand for their 50th anniversary, capturing half a century of service in a logo that represented the golden anniversary theme. The design, featuring a rising sun over rolling hills and wheat fields, symbolizes a dawn of hope and the expansive reach of North Range in the Greeley, Colorado community. It’s a branding story that reflects on a proud past while shining toward a bright future.
Memorable Merchandise
A-Train Marketing expanded North Range’s anniversary celebration into the community with a creative array of swag materials. From seed packets to shirts, each item carries the message of legacy and hope into the hands of the community, turning everyday objects into storytellers and ambassadors of North Range’s lasting impact.
Feeling Golden Magazine
The Feeling Golden magazine, a key element of North Range’s anniversary campaign, emphasized that Greeley is a resilient community making tremendous progress toward its mental health goals. This commemorative publication captures the essence of North Range’s journey from its inception to its present-day impact. Available in both print and a digital format, the magazine resulted in over 50 views each month in 2022 and 2023, serving as a testament to the compelling narrative crafted within its pages.
With a Golden-Themed Campaign, Including a New Logo, Feeling Golden Magazine, and Commemorative Swag, Amplifying North Range’s Legacy and Community Impact.
The Results
Our campaign for North Range Behavioral Health’s 50th anniversary created significant digital and community engagement. The brand’s story was shared not just through an eye-catching design but also using a wide array of commemorative items that carried the legacy into homes and lives. The Feeling Golden magazine became a key narrative piece, amplifying the anniversary celebrations and reaching an extensive digital audience.
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